Monday AM Briefing: Tension between Creator Economy Strategies & Short-Form Video Business Models

Feb 07, 2022

∙ Paid

A Quick Follow-Up To Amazon Advertising's Seismic (?) Breakout Quarter

I got a fun question from The Entertainment Strategy Guy (ESG) on Twitter shortly after Amazon Advertising's Seismic (?) Breakout Quarter went up:

It's a great question: what evidence do we have that Amazon is monetizing video well?

Since Amazon doesn't break out advertising revenues by…