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Monday AM Briefing: The Cola Wars, Retail Velocity & Why I Disagree With "The Streaming Wars"
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Streaming (2020-2024)

Monday AM Briefing: The Cola Wars, Retail Velocity & Why I Disagree With "The Streaming Wars"

Jan 31, 2022
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The Medium from PARQOR
The Medium from PARQOR
Monday AM Briefing: The Cola Wars, Retail Velocity & Why I Disagree With "The Streaming Wars"
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About 10 years ago I sat across from Shelly Palmer at an Un-Conference in Jackson Hole, Wyoming, and discussed with him why I believed linear ad sales were effectively the obstacle to digital growth at Viacom. 

He paused for a second, and then asked "Do you know why linear ad inventory is still more valuable than digital to advertisers?"

I vaguely remembe…

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