Monday AM Briefing: The Cola Wars, Retail Velocity & Why I Disagree With "The Streaming Wars"
About 10 years ago I sat across from Shelly Palmer at an Un-Conference in Jackson Hole, Wyoming, and discussed with him why I believed linear ad sales were effectively the obstacle to digital growth at Viacom.
He paused for a second, and then asked "Do you know why linear ad inventory is still more valuable than digital to advertisers?"
I vaguely remembe…
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