Monday AM Briefing: This Week's Upfronts vs. The Trade Desk's Vision for Connected TV

If you’re trying to figure out whether the streaming marketplace will figure out ad-supported models, The Trade Desk’s Q1 2022 earnings call is a great place to start. I wrote about it in writing Friday’s essay Marketplace Disconnects Between Disney+ With Ads & Advertiser Demand.

Read the opening monologue from CEO Jeff Green on how Q1 2022 saw “more pos…