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The Medium from PARQOR
Monday AM Briefing: This Week's Upfronts vs. The Trade Desk's Vision for Connected TV
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Streaming (2020-2024)

Monday AM Briefing: This Week's Upfronts vs. The Trade Desk's Vision for Connected TV

May 16, 2022
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The Medium from PARQOR
The Medium from PARQOR
Monday AM Briefing: This Week's Upfronts vs. The Trade Desk's Vision for Connected TV
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If you’re trying to figure out whether the streaming marketplace will figure out ad-supported models, The Trade Desk’s Q1 2022 earnings call is a great place to start. I wrote about it in writing Friday’s essay Marketplace Disconnects Between Disney+ With Ads & Advertiser Demand.

Read the opening monologue from CEO Jeff Green on how Q1 2022 saw “more pos…

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