The Medium from PARQOR

The Medium from PARQOR

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The Medium from PARQOR
The Medium from PARQOR
Monday AM Briefing: Why Connected TV Advertising May Be "In For A World Of Trouble"
Streaming (2020-2024)

Monday AM Briefing: Why Connected TV Advertising May Be "In For A World Of Trouble"

Jul 25, 2022
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The Medium from PARQOR
The Medium from PARQOR
Monday AM Briefing: Why Connected TV Advertising May Be "In For A World Of Trouble"
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There was recently a terrific podcast interview in Brian Morrissey’s The Rebooting Show with Joe Marchese, executive chairman of Human Ventures and longtime media executive. 

Marchese told Morrissey: “In a world where we have dynamic targeting and we know what each household is watching, the advertising experience is actually worse. How did we get worse …

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