Monday AM Briefing: YouTube at 2022 Upfronts, Which Streamers Will Survive in 2022?

Feb 28, 2022

∙ Paid

Seemingly lost in last week's news cycle were these data points shared by YouTube in a new blog post, YouTube is the Main Stream: Our NewFronts and Upfronts approach:

according to Nielsen, YouTube reached over 135 million people on connected TVs in the U.S. in December 2021 (NOTE: up from 120MM in December 2020);
YouTube accounts for over 50% of ad-suppor…

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