The Medium from PARQOR

The Medium from PARQOR

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The Medium from PARQOR
Netflix ($NFLX), Gaming and "Change" in Streaming Marketing
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Netflix ($NFLX), Gaming and "Change" in Streaming Marketing

How online gaming helps to explain the power of Netflix's marketing strategy for streaming, and offers surprising insights, too

Dec 01, 2020
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The Medium from PARQOR
The Medium from PARQOR
Netflix ($NFLX), Gaming and "Change" in Streaming Marketing
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My original plan for last week was to wade a little deeper into the overlap between streaming and gaming. The gist of the idea came from a Too Much TV Newsletter from Rick Ellis comparing Netflix to Fortnite:

My 15-year-old son plays the Battle Royale game Fortnite. At its core, Fortnite isn't all that different that a lot of other games with similar con…

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