PARQOR's Predictions for Media in 2023

Dec 21, 2022

∙ Paid

My predictions for media in 2023 — "2023 Will Be Another Difficult Year for Traditional Media" — went live on The Information earlier today.

I made five predictions:

Bearish on Disney, despite Iger's return, and Warner Bros. Discovery;
As I wrote last month, Procter & Gamble changed the future of upfronts (and Paramount Global is already ditching Carnegie …

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