PARQOR's Predictions for Media in 2023

My predictions for media in 2023 — "2023 Will Be Another Difficult Year for Traditional Media" — went live on The Information earlier today.

I made five predictions:

1. Bearish on Disney, despite Iger's return, and Warner Bros. Discovery;

2. As I wrote last month, Procter & Gamble changed the future of upfronts (and Paramount Global is already ditching Carnegie …