The Medium from PARQOR

The Medium from PARQOR

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The Medium from PARQOR
Peacock's ($CMCSA) Quiet Pivot To Focus On Its Free and Premium Tiers
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Peacock's ($CMCSA) Quiet Pivot To Focus On Its Free and Premium Tiers

A deal with Charter extends access to Peacock Premium into 65MM homes, scaling Free and Premium but not Premium Plus

Jan 12, 2021
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The Medium from PARQOR
The Medium from PARQOR
Peacock's ($CMCSA) Quiet Pivot To Focus On Its Free and Premium Tiers
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Peacock had two big announcements last week. First, it launched The Office on Peacock, going as far as launching a sign-up page with The Office-centric tiers:

The marketing push has been aggressive, and for good reason: The Office has made the top 10 of the Nielsen streaming chart every week since Aug. 3-9. If it falls out of the Nielsen ratings in Janua…

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