Verizon & Disney Plus, Apple & ViacomCBS Bank on Tactical Bundles

Was Starz CEO Jeffrey Hirsch's Bundle Prediction Right?

It has been a big week for bundles in streaming: a Disney-Verizon deal announced a new Disney+/Hulu/ESPN+ Bundle free for Verizon Unlimited subscribers, and Apple and ViacomCBS confirmed a discounted Apple TV+/CBS All-Access/Showtime bundle subscription.

I wrote about bundles back in June in "Starz, Amazon Channels, and The Future of Bundling", both as a…