ViacomCBS Promises A "Super Service" CBS All-Access, Hedges with Star Trek on PlutoTV

Is ViacomCBS A/B testing audience demand for its content? Or is a messy strategy simply a mess?

Jun 18, 2020

∙ Paid

Let's start here: I am no longer sure what to make of ViacomCBS's streaming strategy "CBS ALL-ACCESS" after CEO Bob Bakish's appearance at the Credit Suisse Annual Virtual Communications Conference.

My two cents is AVOD service PlutoTV is one of the smartest investments Viacom ever made, perhaps THE smartest digital media investment it has ever made (NOT…

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