Why AT&T's ($T) Ad-Supported HBO Max is both "weird" & "an experiment worth trying"

An ad-supported HBO Max and other offerings in AT&T ecosystem may not help them get more customers

Sep 17, 2020

∙ Paid

Bloomberg reported that AT&T Plans a lower-priced, ad-supported version of HBO Max:

“There is some content where you want the experience to be commercial free,” Stankey said.
The addition of commercials next year will mark another major change for HBO, a premium cable network that’s being asked to serve as AT&T’s online workhorse in streaming. It will als…

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