The Medium identifies essential signals on how technology is shaping the business of culture, and how the marketplace is evolving in response.
[Author’s note: This series of interviews will be free for all subscribers]
Voices in ChAInge is a series of 12 short interviews (1.5 to 5 minutes long) that offer a wide variety of answers to this simple question: “What is a recent market signal or development in AI that forced you to rethink a key business assumption?”
These interviews were recorded at The ON_Discourse AI Transformation Summit with over 100 participants “representing every C in the suite.”
My selection standard was simple: A shared interest in a conversation.
The responses varied widely. Some explored abstract concepts about humanity and creativity. Other narrowly focused on how AI is changing customer relationships with brands and brand product development.
Each conversation offers a rare window into how decision-makers across industries are recalibrating their thinking in real-time as AI transforms their business fundamentals.
“[W]e can expand the horizons of creativity and use AI as a superpower for something that we for a long time judged to be owned just by humans and what is the next frontier of creativity boosted by AI?
I think we haven't thought about it and I think it opens a lot of possibilities to have this creative body by your side in your pocket every time.”
For my third interview, I spoke with Rafa Prellwitz, VP of Marketing for Gen.AI Works, “the world’s biggest AI hub” and “your go-to for learning AI, discovering innovations, and exploring top AI products for business and creativity.”
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